With this present digital age, there will be the latest exciting ways of interaction with our listeners and audiences at the Conferences & Events and Trade Shows by using the Virtual Reality and the Augmented Reality or the VR & AR. Mutually can be strategically applied to enhance the encounter of your event attendees visually though giving direct engagement for your Sponsors or the host.
Utilize the Mix of VR & AR Reality during the Traditional and the Virtual Events
Here is the description of each occasion technology to become clear on what apiece will be used in together with their capabilities:
Augmented Reality – The AR headsets are transparent, and they are using the mixture of equipments to project graphics and images within the Field of Vision views of the person, to enhance the living images without making trouble to the person’s movements and this is the best opportunity for training, demonstrations and education.
Virtual Reality – the VR headsets are totally enclosed, with screens inside which fill the view of the person when fitted. They normally have that 360 degrees Field of Vision which makes realities or alternate environments that are really immersive for a user.
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Here are the 8 ways that you can apply the VR & AR and put to function at Conferences to make Brand Engagement and some Buzz:
Drive traffic to the Location or Booth
Augmented Reality games or Interactive Virtual and experiences will help drive the traffic to the booth while making buzz, engagement and excitement. There are brands that add some WOW factor to the booth at their conference events and trade shows, and went over and beyond with some of the well made subject matter for their immersive encounter. The three-minute VR content illustrates the animated story about how a brand gets made. From its agave fields to a glass, the brand does their excellent job of making that charming emotional link with their audience and telling that entertaining story. By adding the storytelling elements to the VR content will make it more memorable and fun as well.
On-site / Online Demonstrations
The VR works for every type of products, and will deliver engagement and curiosity. Digitally immerse the audience in your brand and product with the VR experience that may increase sales and conversions. Permitting the prospect to handle the product by using the AR or the VR virtually, is as fine as placing the actual thing within their hands. The research suggested that the value perception in the prospects increased up until 33% when they add AR to the advertising campaigns, and the VR tools can raise the buyer’s certainty up until 135%. Increase the prospect engagement, market your product, boosts your sales efficiency with the virtual certainty revolution.
Try out the brand to see when it can work in your office or home. Augmented Reality can give the virtual display about how the product looks like, plus how it will function in the environment. It aids the consumer to imagine what it may be like to possess the item. Explore the AR App which enables the consumer to take the photo of the living room and showed how that exclusive color of the rug or couch can work with the home design.
Businesses now are investing in the Virtual Training! The headset sales for educating are anticipated to get to $2.2 billion in 2022, base on the Greenlight Insights and the big demand for the VR training across lots of business categories. Today, VR is widely utilized to train major company employees. There is the VR safety training decreased illnesses and injuries by 20%. It is also saving millions of dollars of the companies, and bringing proceeds back to makers of VR software and headset. The training may be on display in the special event to illustrate first hand to their attendees.
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Education can be availed through AR & VR platforms in line to visually teach by using interactive content. Medical Schools and Universities are utilizing to visually teach different subject matters with Medical & Art and STEM. The Health and Medical professionals are using VR to make the real life simulations in aiding the employees and the patients with their on-boarding of medical procedures and patient care. This technology may be used efficiently at Medical Conferences for educating the attendees on their services or products.
The best means of entertaining the host team and the guest building through experiences and games and there are lots of totally fun VR apps and interactive that works great at Conferences are Trade Shows.
Simulators using VR
The best means to take the conference attendees involved and generate registration/sign ups and lead generation in your booth. The simulator activations combined mutually the Virtual digital globe with the physical planet, making the realistically immersive encounter. Try adding the Surfing Simulator or the Flight Simulator to the Conference to add that wow factor to the exhibition.
Create a game out of your booth encounter. Make the leader board of aims to see who will compete for a highest score, or to earn points to take the free product samples or consulting assistance for partaking in the game. Buying the equipment, complete or using AR and VR Rentals are the options available to give equipment at your special and conference event.