Now when our world is finding ways to combat the new strain of COVID-19, there is another fear that is looming on every business, and that is to trigger sales and improve customer engagement. For most of the businesses, who have recently embraced the digital identity, and for the old players in the field, the challenge to keep customer-driven to their portal, and stay there for longer, so they can end up buying, is real.
The traditional customer service has been shifted to an online presence in a jiffy of a moment, leaving most of us gaping to understand. Unlike the old-time, you need to expand your customer base and get it reached to every nook and corner of the world. And this can only be possible when there is an integration of the right technology.
Yes, you guessed it right, to beat the odds of current digital identity for every business, nothing suits the demand than a chatbot.
Chatbots will be in demand!
Waiting longer in queues to address your query or just standing to check the USP of a product is a period now. And Chatbot has carved a futuristic approach for the businesses to make their customers stay engaged and gain profitability at the same time.
The concept of Chatbot is not new, but the way it has been implemented to fit the NEW normal, is certainly revolutionary. This very tech trend is going to change the way traditional businesses were functioning in the year 2021. So let’s read with this post further and find out the obvious advantages this very tech trend is likely to bring to your business in the coming year…
Also Read: How is AI changing Web Development?
Advantages of AI Chatbots to Your Business in 2021
1. Conversational Marketing Strategy
The competition in and around every business is very much evident, leading each of us to get on a race to offer the best services. And here getting assisted with the conversational marketing strategy can really be a game-changer. They start a dialogue with the potential customer and respond to their queries or concerns if any, and give a personalized treatment to them. The most human-centric approach helped customers to get driven to the required product and services and increase the chances of an enhanced revenue funnel.
2. Sales Funnel will Never Go Dry
Every customer loves to be driven towards the right channel, without getting a sales pitch. And to accomplish this task, chatbot integration cannot be given a miss. They help your customers to attain the right information and offers and guide them through the best option available, this makes customers build faith in the services, and they prefer using an assistant who thinks for their betterment and is not throwing the sales strategy to close the target.
3. Mental Health Support
The constant stress and tensions that erupted during the COVID-19 period are not hidden from anywhere, and on the other hand, we deal with such a disturbing lifestyle, where it becomes hard for us to tackle the stress and depression. There are times when we need external support to listen and counsel us, but the fear of being judged, or during a pandemic the limited medical facilities could lead us to a much troubling situation. This is where the Chatbot support system stepped in and paved a passage to talk with the mental health chatbots and get rid of the anxiety and depression issues.
4. Chatbots Can Be Used for a Variety of Functions
Most of us feel that the prime support system of a chatbot is based on customer support only. However, the other side of the story suggests something else, stating that chatbots provide a wide range of apps that are not sufficed to one industry or use cases. Some of the popular use cases of chatbots are:
- Customer support- Replying to queries, FAQs, offering support
- Marketing- Lead generation, consulting, data collection, user-behavior
- Sales- Lead qualification, sales support in wee hours
- IT – A support system for internal/external desk applications
- HR- Onboarding, induction, and employees’ support
5. Relentless Customer Support
To grow and expand, businesses need to be there for their customers round the clock, but it is not possible for every business type. As there are different constraints, such as time zone, cost, and many other factors. Chatbots outgrow these obstacles and offer 24×7 support to the customer while responding to their common queries, and engaging them with a higher satisfaction rate.
6. Gain Business Identity
It is a very common scene that we prefer to go to a specific shop, because of so many sales executives we have set our trust upon. But during the COVID-19 when everything has grown digital, it turned out to be a hard task. And considering the hour of the need, now companies are embracing Chatbots to present their company to their potential and existing customers by giving the company a face. Eventually, with a chatbot you increase brand identity for your business, helping customers to identify you and stay connected with you to get the best offers and services.
7. Customers Service Becomes Least Expensive
A successful business is all about healthy customer engagement and relationships. However, due to the existing competition and COVID-19 threat, it is hard to address this need with the human force. And this is where Chatbots come forward as your savior, letting your business to optimize customer service costs. You can do a one-time investment in integrating chatbots in your business app and get rid of all the associated costs with customer service.
Time Is No More an Issue
For a business to succeed time is money, and this is where Chatbots would help you grow. With these bots, you can empower this time money in the working mechanism and create value for your customers. With the help of chatbots, you improve the efficiency of your business and enable improved customer service without compromising on the personalized level.
Chatbots are the FUTURE!
Indeed, the very concept of AI chatbots is incredible in value proportion for both businesses and customers alike. And their future is very bright crafting a platform that will save time and money for businesses to engage their user base.
There’s never a dull moment with technology, the only fact is that you need to keep your eyes wide open to embrace the latest trends.
With this hope that Chatbots would drive growth and success for your business in 2021, I bid adieu to you all.
Keep watching this space for more engaging tech information to come your way.