Currently, Apple starts its new campaign with a statement on Data Security. And make us wonder if Data Privacy matters that much?
Well, Yes! Every time your customer submits data online, the very first thing that comes to their mind is: Would it be safe?
It is a working fact that users always urge for loyalty, which leads to Privacy and Security. But there is another fact, that almost “83% of companies store their data onto clouds” like Salesforce and others, vulnerability is more considerable.
In the race to win customer’s attention and provide them with a personalized experience, companies heavily rely on data. However, it comes with its own set of challenges, including data security.
Especially if you use the cloud, some management tools and data regulation are much needed. That’s why in this article, we are talking about Salesforce and how to ensure data privacy in it?
Looking for strat? Here’s how:
How to win customers’ trust?
By using anything else rather than threatening them to show their personal information on the screen, you can ask for information. To provide a valid reason or let them control over their data, you can make them comfortable. Moreover, there are some vital things that buyers demand to hand over to them when it comes to data.
What consumers demand from companies?
To Meet Their Expectations
To win shoppers’ loyalty, companies have to treat them as individuals. From serving consent capture, companies need to respect consumers’ data and stop counting them as a number.
According to current surveys, while “76% of buyers are expecting companies to meet the need.” There are many companies out there not working on the mark even yet, as still, “51% of customers are not satisfied with company performance.”
As such, companies must follow the data privacy regulations and deepen customer relationships. Top of that, campaigns can also follow marketing strategies, by reaching the channels their consumers like to engage on. With this, a company can interact more effectively and recommend products to their shoppers based on past purchases.
To Control Their Own Data
Yes! Customers are happy to share their data so companies can understand the choice. But on the other hand, they also want control over the data they want to share. According to Salesforce, even 92% of consumers trust brands that give them this control.
You can do it this way: As if you ask for a phone number, give them a concrete reason for that. You can use some marketing tricks such as “we are asking for numbers because that’s how we share the exclusive offers via SMS”.
If you have contextualization experiences, you can offer to the right person at the right time. According to Salesforce’s connected customers report: “79% of customers are ready to share relevant information only in exchange of inquired interactions.”
By doing this, companies can indirectly cheer purchases that you’re using their personal data to serve them with relevant experiences.
How to protect data privacy in Salesforce?
By adding some data management tools and following some steps, you can protect your customers’ data, such as:
Delete Salesforce Order Management Records-
According to privacy and data protection policy, the deletion of records needs to be done in Salesforce order management, as it could be complex to keep it. But before deleting the file, You have to keep in mind that you must delete another one that references it so you can ignore the errors.
The Considerable Requirements are:
- Other document derived records files should be deleted before original records. For example, if you cancel an order, it disposes of the corresponding order summary and related changes.
- Delete the files first rather than orders or order items, as it does not automatically perform it. Also, don’t forget to delete summaries of order items before order items.
General Data And Protection Regulation (GDPR)
The protection regulation manages customers’ data while respecting privacy. And as Salesforce was facing the continuous customization demand, due to the customers’ data concern. Now users want to know what happens to the data when they handover it to the companies while buying online.
Furthermore, consumers’ privacy is the utmost priority of Salesforce. So, for now, they may know what happens with their data? And how is it being used? And even how do they stop the use of their data?
Data protection & Salesforce
When you share data on Salesforce, it’s a joint responsibility of the company and yours to protect it. However, SaaS apps are secure, but in the case of SaaS environments, it is the full responsibility of the company.
CCPA (California Consumer Privacy Act) and GDPR (General Data Protection Regulation) contains a default notification law. According to that, companies should protect users’ information or palace a paid service provider to protect it.
This model extends to multiple cloud platforms such as Amazon, Google, Web services, Salesforce, and many more. Other than that, just like GDPR, upcoming regulations such as HIPAA (Health Insurance Portability and Accountability Act), will also work for customer data protection and privacy.
What Does Salesforce Say About Data Privacy?
Salesforce says that data security and privacy are their priorities. And so they respond to the requirements of customers about data privacy. The recent expansive new privacy regulation such as EU, GDPR, CCPA, ask for some organizational & technical changes in their security practice, which affects almost every salesforce customer.
In such a scenario, Salesforce came up with Salesforce Data Mask, which offers platform-native obfuscation technology to save sensitive data.
- Make your data random
- Replace your data with familiar values
- Delete your data*
Use Data Privacy in Salesforce and Start Winning Customer Loyalty!
In the end, it’s quite clear that not just a smooth experience, but data protection also plays a vital role in winning customers’ hearts. Today, customers know what they deserve and for that, you have sharpened your Salesforce cloud solutions.