As the eCommerce industry booms, so does online consumerism and online shopping behaviors of consumers are changing rapidly. As of the previous year’s projections, the eCommerce retail sales have grown up to $6.54 trillion in 2020 alone, and continue to grow even further. Furthermore, there has been a massive uptick in online sales due to the ongoing health crisis posed by the pandemic.
Launching an online store may be easy, driving in visitors and converting them to buy your services or products is the tricky part. To claim your piece of the pie, business entities that sell services and products online are therefore required to have actionable eCommerce marketing strategies to boost conversion rates in 2021.
In this write-up, we are going to explore factors that could help improve eCommerce sales.
Without further ado, let’s dust off the content in an orderly fashion as below:
1. Optimize Your eCommerce Portal
Since you have moved away from brick-and-mortar, the only thing that makes your online store tick is your eCommerce website. As part of a successful result-oriented strategy, site optimization is a key factor that allows visitors to stick to your site with reduced bounce rates and increased session time, and ultimately more sales.
Most people come to an online store through your site; therefore it is important to offer your visitors and potential customers the best experience possible. Site optimization includes various factors that need careful consideration, such as; user interface, website loading speed, and easier navigation. If You are having issues with your eCommerce website you can consult with Magento Solutions Vancouver.
With the ongoing penetration of the internet and smart gadgets like phones and tablets, more people today carry out online shopping with devices in their hands. It’s thus imperative that the eCommerce website is fully responsive for every device’s screen and loads up without design and content overlaps.
2. Focusing on Customer Experience
As the saying goes, the customer is always right. If a visitor arrives on the website and finds it sluggish, there is a high tendency for the visitor to abandon your site without making any purchase. Take advantage of the popular tool like Google Analytics that gives you a better understanding of how your site is performing at the user’s end.
Google Analytics provides detailed insight about the number of people visiting your site, demographics, how much time visitors spend on site, which pages are most frequently visited, and where they leave the website.
Broadly, with the Google Analytics tool, you get to know about your website’s performance from multiple perspectives such as;
- Bounce Rates
- Sessions Times
- Audience Locations and Demographics
Having such data analytics in mind provides a clear picture of your site’s weaknesses and loopholes and helps you identify the areas for improvement.
3. Use Data Analysis to Generate Targeted Campaigns
What are you selling? Who are your intended audiences? Are some services and products doing well than others? Which demographic and location your eCommerce business intend to reach out to? Data is key and if manipulated the right, eCommerce businesses can unlock their true potential. Having a complete understanding of data can help make targeted campaigns that reach out to the right pool of people in the right location and allow the business to sell more.
4. Leveraging the Content for More Sales
Enhancing customer experience requires a blend of multiple things that need to be put together. For example, the site must look aesthetically attractive, neat, and nice. Furthermore, the content that you put on your website is vital. Onsite content, product descriptions including visuals, such as high-quality images of the products often trigger customers to click one call to action button and make them stick to the site for a longer period of time.
While putting content on your site, you must keep both search engines and customers in mind. Search engine-friendly content is the first and foremost ranking factor that brings websites under the nose of search engine radar. At the same time, the content must speak to the minds of the audience. Products and services descriptions are therefore essential and must be fresh out of the Oven, relevant, and easily readable at the user end.
5. Make the Brand Voice Loud and Clear
Customer awareness is imperative for businesses selling commodities online. Your customers don’t know what you offer until you make them fully aware. Having a robust content marketing strategy in place comes in very handy to achieve such objectives. Therefore, consistently blogging on the company website and guest blogging is very essential that helps make your business voice heard. Also, it allows your site to drive in more traffic and the sales tendency gets improved.
Multiple key factors come into play when it comes to selling products and services online. Since your customers reach out to you via your website, it is therefore highly important that the website must have its merits. For instance, the site is fully optimized for every gadget and loads up fast enough to reduce visitor’s bounce rate. Have a consistent content marketing strategy in place to keep the customers engaged and acquire new opportunities for sales through constantly propagating the brand voice across various forums like blogs and social media outlets.