Nowadays, more lawyers using digital marketing techniques to drive traffic to their websites. Driving traffic to your website could be a huge challenge. If your website is unable to generate enough traffic, the most probable reason is that potential clients are not able to find your website. Research has shown that internet users seldom go beyond the first or second page of search engine results. This means that if your website doesn’t appear on these two pages, it becomes very unlikely for visitors to find you. So, SEO is crucial for your firm as it helps you to improve your website ranking as well as drive traffic to your site.
Search Engine Optimization is a powerful online marketing strategy that helps you reach the top of the search results. This article discusses some important tips on how SEO can help make powerful lawyers profiles.
Law Firm SEO
Search Engine Optimization is an Advertising & Marketing technique that helps increase organic search to your firm’s website. However, it’s not as easy as it might seem. Major search engines give importance to user experience, and the better the experience in terms of functionality and relevance of content, the better chances of getting a high rank. This means you would get more traffic and more leads. Some SEO tips are discussed below.
Determining the target keywords for your firm is a crucial first step of your website optimization. The more specific and targeted keywords you use, the more potential clients your website will be able to draw. For instance, the keywords should match with your main practice area. Check the keywords by making a search on Google to find out if those keywords are aligned with your area of practice. There are many keyword tools that help you decide on what type of keywords you should use.
Home Page Optimization
Optimizing your home page with the relevant keywords is a critical part of SEO for lawyers. You should use the selected keywords in your headline and subheadings and also within the main content. Your headline should include the main keyword, such as your main practice area. For instance, if your main practice area is Personal Injury and your geographical location is California you should include the keyword “California Personal Injury Attorney”.
Check the Competition
Once you’ve decided upon the targeted keywords, search those keywords on leading search engines to find out how you rank among your competitors. This will help you understand who your competitors are. Check the top-ranking positions to find out what they are doing differently to get such a high ranking. You can apply those insights to your own website.
Customize the Appearance of Your Law Firm for Search Result Pages
Metadata should be included on every page of your website. Title Tags and Meta Description provides information to the search engines and visitors about your website. It is therefore important to include keywords in the Metadata.
With more than 50% of searches happening on mobile devices, it is imperative that your website is mobile-friendly. A responsive design for your website is very important as it is an important factor in lawyer SEO. If your website doesn’t appear the same on mobile devices, it is very likely that visitors would quickly leave your site. The bounce rate would increase adversely affecting your rankings.
Website loading speed is also an important factor in determining your ranking in search results. It is found that visitors wait for 5 to 10 seconds on average for a website page to load. If your website doesn’t load quickly, you are likely to lose visitors. It affects rankings. You can check your website’s load speed with “Google’s Page Speed Insight Tool”. You can take several measures to improve your website load time.
Create Keyword Specific Pages
A well-structured website with easy to navigate features improves user experience. More relevant content your site has on a topic will help you get a higher ranking from search engines. Also, having keyword specific pages benefits your website’s ranking. For instance, if you practice family law you must create individual pages for each aspect of family law with detailed descriptions and comprehensive information.
Track Your Keyword Rankings
Tracking your keyword ranking is an important aspect of SEO for attorneys. Research has shown that users make their decision based on what they find on the first two pages. Tracking your keyword ranking would help you make changes or add new keywords to improve your ranking. You must regularly track your keywords to keep updating.
Besides the on-page SEO, you should also do off-page SEO to improve your online visibility. Off-page SEO refers to making your presence felt on websites other than yours. You should have your profiles on local bar associations and other legal websites.
It is also necessary to improve your local SEO with the help of Google My Business, a tool that helps in drawing traffic to your website.