It should be prioritized to optimize your e-commerce website’s conversion rate, just like an e-commerce store. As it may, the issue is making sense of what precisely you have to streamline on your e-commerce website to improve its conversion rate. There are so many things that can add to your essence ranging from copy and design to social media and checkout process.
An e-commerce conversion is taken down when somebody makes an ideal action on your website. It is ordinarily a sale, even though at times this might be adding an item to a wishlist, the shopping cart, or signing up for your newsletter. Thus e-commerce conversion rate is a way towards advancing your website for more purchases, shopping carts, and much more.
What is the e-commerce Conversion Rate?
In simple words, an e-commerce conversion rate or CRO is the process of transforming non-paying visitors into paying clients. Several activities fall under the reason for the low rate of conversions. For example, higher product cost, bad user interface, insufficient product review, incomplete or wrong product information, non-responsive or broken website, and the list goes on. In the present times, directing website success is kept on priority for every e-commerce business. Thus they truly center on optimizing their conversion rate.
Best Ideas to Optimize e-commerce Conversion Rate
1. Publish Shoppable Galleries On Pages
This is one of the most trending strategies to increase e-commerce conversion rates where you create and publish Shoppable galleries and feeds on your e-commerce homepage, product pages, etc. Shoppable galleries mean collecting and curating visual content from social media, be it your content or user-generated content that features your products. You then tag product details, checkout links, pricing, and description to your collected content to make it shoppable and finally publish this shoppable gallery on the website.
A tool like a social commerce platform or visual commerce platform can help you create and publish these shoppable galleries on your website. It will help boost your brand sales, average order value, build brand trust, grow engagement, and boost revenue immensely.
2. Include Product Pictures And Videos of High-Quality
For any e-commerce website, images and videos are a significant part. By looking at the product images, the shoppers learn what they are purchasing from your store. The product image will play a vital role in determining whether the client will make a purchase from your website or not.
Many e-commerce websites began to display short videos about the product. It gives their customers a clear picture of what they will get after making subsequent purchases. By looking at the high-quality pictures and videos on your product page, it gives your customer clarity of whether to make a purchase or not.
3. Display Product Reviews and Social Proof
Today 85% of the customers decide based on the customer testimonials and social proofs available on the e-commerce website. A good product review will let the customer easily make their purchasing decision without any hesitation. Let other customers know about the experience of your happy and satisfied customers while buying the product.
In the present times, some tech-savvy customers know that every product reviewer shares a truthful experience. Thus, sharing customers’ truthful experiences in the form of product reviews, testimonials, etc. will impress your potential buyers. Also, you can offer some loyalty points or programs in return for an honest customer review.
4. Embrace Gamification Pop-ups in your e-commerce Website
Increasing gamification trends is another idea that can help you to increase your e-commerce website conversion rate. Adding a gamification pop-up to your website will catch the user’s eye. Thus it can easily increase customer engagement and acquisition rate by including gamification to your website.
Playing games is a natural thing that helps you to develop a special bond with your customers. Besides, offering gamification on your e-commerce website will create nostalgia that most customers had in childhood. Through this technique, the visitor will sign up for your email list. And if they feel connected, there are chances that they may buy a product in the future.
5. Incorporate Live Chat Support
Your e-commerce website needs to update with the latest technology, which, as a result, will surely influence your conversion rate. In the present day, every customer requires instant support while making their purchase. If your e-commerce website fails to assist, then it will directly affect your conversion rate. You can use a live chat option on your website that offers immediate assistance to the customers.
In case your chat support team fails to answer your customers immediately, then a chatbot can do the work for you. Providing a precise answer to your client will help in optimizing the conversion rate of your e-commerce website. Also, it will generate trust among your customers.
6. Present Free Shipping to Your Buyers
To grab the user’s attention, e-commerce websites provide various discount codes and free shipping to their clients. For the most part, free shipping helps to grab users’ attention. This is because the customers always expect their orders to be delivered free of cost.
In the event, it may happen many times that your policy does not permit you to offer free shipping. In such a case, you can search for some other options through which you can offer free shipping.
It would be best if you consistently looked for approaches to upgrade your site and refine conversion rates. For doing this, stay in continual contact with your team and buyers. When you’ve pinpointed an issue that is causing a drop in conversions, set aside the effort to set it up; when you’ve settled the issue, you can move onto the following region of progress — and continue going until you’ve made an all-around oiled, transformation creating machine.