Magento and WordPress, both coded in PHP, act as a platform to take your business online and connect with your customers better with good website design.
Another point where both fall in the same jar is eCommerce. Magento itself is an open-source eCommerce platform, and WordPress, with its WooCommerce plugin, serves as a platform for eCommerce.
However, some people may have felt the need to shift from Magento to WordPress for better technicalities and cost-effectiveness offered by WordPress.
WordPress supports your eCommerce platform by making it run seamlessly and with fewer complexities. Some of the top eCommerce sites use WooCommerce for their businesses.
The being said, migrating to WordPress from Magento is a reasonable solution.
Let’s know more about it by starting with a detailed differentiation between WordPress and Magento first.
WordPress vs. Magento
WordPress and Magento are somewhat the same on the core with PHP. Yet they are different in terms of the offerings. Let’s understand the difference between them based on specific vital parameters.
People nowadays are more selective than before. Uniqueness is what attracts them and drives that call to action. :
In that case, WordPress provides you with the opportunity to create your online dream store with a wide variety of themes, built-in blogging, liberty for customization, and a lot more.
Magento, too, offers free themes, but they might not seem appealing enough to catch someone’s eye. You can use some incredible paid themes as well. However, they are a little expensive compared to the ones provided by WordPress.
WordPress runs a significant portion of websites all over the world. This makes it one of the most popular and fastest-growing platforms for eCommerce. Its plugin for the eCommerce purpose, WooCommerce, does not ask for much disk space. Shared hosting for 5$/month would work well.
Magento requires a more robust hosting along with more server resources. You may have to use a separate server to avoid a sluggish performance of your site.
You may start free, but it is essential to keep potential future expenses in mind beforehand.
The WordPress’ eCommerce plugin WooCommerce is easy and free to download. WordPress as a CMS is also free. Therefore, moving by keeping everything and budget under prior consideration, a few dollars a month, won’t pinch your pocket much.
Magento has different pricing variations for hosting, themes, extensions, etc. There are both cost-effective and expensive options available based on various factors such as level of customization, platform version, themes, and so on.
In terms of usability, WordPress is an extremely user-friendly platform with its intuitive design and simple navigation. The WordPress visual customizer stays there to upload logos, manage fonts, and adjust other things like colors quickly and efficiently. Adding new products, too, is as easy as updating a post by adding the title, description, and deciding category.
Magento seems more complicated when it comes to getting accustomed to it. Learning and then managing it requires more time.
Why Should You Migrate From Magento to WordPress?
WordPress eCommerce plugin, WooCommerce is a plugin and not an independent platform like Magento. When combined with WordPress’s long list of features and capabilities, WooCommerce turns out as an e-commerce platform worth giving a shot against all its competitors.
Here are some advantages to choosing WordPress and WooCommerce over Magento:
WooCommerce is good with scalability. By testing the infrastructure on a regular basis, along with having a good managed WordPress Host and making the right approach to hire WordPress programmers, you can make your website extremely business-friendly.
You get a lot of scope for customization with WordPress. You get control of style, page layout, and responsiveness in your hands. You can also categorize products, update sale prices, independent attributes, inventory management, shipping options, coupon codes, and a lot more. Order tracking and customer engagement tools can also be enabled. Addin to all of it, you can also sell physical, virtual, downloadable, affiliate or external products.
There are a plethora of plugins available to extend the functionality of your WordPress eCommerce platform. You can optimize both the front-end and back-end of your website. You can even integrate with third-party services such as Google Analytics, Zapier, etc. to improve the features and functions.
WooCommerce further offers robust security measures that are provided to it by WordPress. You can protect your online store with the help of plugins, a secured web host, regular updating of software, secure payment gateways, frequent backups, etc.
You get multiple ways to process payments from your customers with WordPress. You can either use the in-build payment gateways or look for WordPress programmers for hire to develop a custom-build payment gateway.
How Can You Migrate from Magento to WordPress?
Migrating from Magento to WordPress is no rocket science and can be done into a few very simple steps. Let’s take a look at them:
Step 1: Getting Started
The first step is to choose WordPress as the host. Install WordPress then, pick a theme, and activate WooCommerce. Afterward, extend it by adding features and functionalities using extensions.
Step 2: Export and Import
In this step, export your Magento data to CSV files and then import them through an in-built CSV importer. Repeat this for all the files.
Carrying it out on your own could be confusing. There are many developers or coders for hire available to help you achieve the same.
You can also use an extension like Cart2Cart for migration.
Step 3: Set Up
Once you are done with the migration, you need to replace the Magento store with the WordPress site and change the absolute paths in the WordPress Database. After this, you can check your website and proceed with adding further functionalities.
How Does Magento to WordPress Conversion Enhance the UX?
A website’s UX (User Experience) is the experience you users obtain when they visit and browse through your site. Contemplating this idea more says that a website with a pleasant and desired user experience grabs the attention of both the users in turning into a regular visitor and of search engines. A bad experience in terms of speed, service, or anything leads to high bounce rates, low traffic, and low conversion rates.
By converting from Magento to WordPress, you get many advantages as mentioned above and can increase your profit margins by leaps and bounds.
Here are a few steps tips for enhanced UX design:
A full-proof migration plan
Create a migration plan first to take things smoothly. Any trouble here may lead to unforeseen technical problems further.
Do the coding carefully and not copy any website’s design, content, CTA buttons, etc. to stand out from your competitors. Create simple codes and check them for their authenticity too.
Pick what’s necessary
Simplicity wins the hearts. Don’t add the unnecessary elements that are not really required. Go with the important ones only to make it emphatic and recognizable.
Choose the plugins wisely
Don’t equip your website with too many plugins. It would make your website slow and reduce the chance of lead generation. Just use the ones with great need.
Don’t miss out on the content
Content is always the key. Make a note to have a different and unique content with relevant images, screenshots, data, facts & figures, etc. to improve the user’s experience.
Magento to WordPress conversion is new in the digital landscape, yet, efficient to a great extent.
You can reach out to your target audience better and add more with a budget-friendly investment.
However, this Magento to WordPress conversion is no child’s play. Things can go haywire if not done correctly. That’s why it is better to hire a WordPress coder to do the same for you in a more productive way.
So, think no more and provide your users with the best you can!