Launching a successful real estate website requires more than a simple web page sharing your skills and abilities as a realtor. In order to stand out from your competition, honing in on a niche and implementing unique features is essential. Building a successful real estate website does not have to feel overwhelming, even if you are unfamiliar with programming. People nowadays marching towards website development companies for their real estate business. Therefore, boost your website’s ranking within top search engines using the right tools and tips while maximizing your online exposure.
Before going live with a new real estate website it is important to conduct thorough keyword and phrase research. If you are targeting a specific group of prospective clients in the real estate market, learn which keywords are most frequently searched for using tools such as Google Trends. Compare keyword trends, popularity, and the audience they attract. Create a spreadsheet or a virtual file to keep track of the latest trends in real estate. Use relevant keywords when choosing a website URL, page titles, and even the titles of blog posts you intend to share.
The Importance of Optimization
Optimization is a key element necessary for a successful website. Focus on the SEO (search engine optimization) of your website by utilizing proper headers, titles, and tags with each page of content or blog post you publish.
Optimize each image you upload to your website’s server with correct titles, descriptions, and tags. Always verify that your titles and tags are easy to read and do not have misspellings before uploading them to your live site.
Using a CMS
If you are unfamiliar with programming and manual search engine optimization, consider using a CMS (content management system). One of the most popular CMS solutions includes WordPress. Using WordPress is free of charge and allows you to build complex and beautiful websites in less time than manually programming it yourself. WordPress is a robust content management system that helps with the optimization of websites, the design, and functionality of pages.
Using WordPress is not only ideal if you are unfamiliar with programming, but also if you are interested in implementing additional features such as an email newsletter or a plugin designed for search engine optimization. Additionally, WordPress provides a platform that allows users to easily upload and share photos and video media, optimal for those working as a realtor in the real estate market. With WordPress, choose an attractive theme and responsive layout for your real estate website that helps you stand out.
Galleries and Portfolios
Adding a gallery and portfolio section to your real estate website is one of the ways to attract prospective clients while showing off the work you have done in the past. Showcasing homes and properties you have sold has never been easier than with a gallery or portfolio plugin available for CMS solutions such as WordPress. Use your digital gallery to share homes you are currently representing or homes you have helped to sell with previous clients. Showing off your work is a way to build trust while garnering followers and visitors on your website.
Video and Animated Media
Staying current with the latest trends is extremely important when launching your very own real estate website. Use video and animated media to stop users in their tracks while they browse your website. Build a positive and professional online reputation with the use of high-quality video advertisements and animated slideshows that highlight the homes you are selling. Video and animated media receive more views than traditional text advertisements and posts, making them a go-to for anyone looking to boost their visibility online.
Using high-quality imagery is an essential element of successful websites, especially those that focus on the real estate market. Attracting new prospective clients is not easy if you are unable to showcase the work you have done or if you are not utilizing high-quality photos. Avoid uploading blurry, small, or grainy photos to your gallery and portfolio. Showing your professional abilities helps reel in new prospective clients while gaining their trust.
A unique real estate website is not complete without an official email newsletter. Use an email newsletter subscription button or box to attract new readers and loyal followers. If you are unfamiliar with programming, take advantage of a CMS such as WordPress along with both free and premium newsletter plugins available.
Newsletters provide you with access to email addresses and additional personal information you request from your visitors and readers. Address those who subscribe to your newsletter in a personal manner while keeping in touch with potential future clients. Provide incentives for your visitors to subscribe to your email newsletter such as exclusive listings and insider information regarding the real estate market. Reward your subscribers by thanking them with contests or giveaways to prevent them from unsubscribing or becoming bored with your newsletter content.
Developing and launching an app for your followers and those who are currently in the market for a new home is a way to gain traction with your real estate website. Real estate app development help boost your online presence. Developing your own real estate app allows you to stand out from local competition in your real estate market niche, especially if there are no additional real estate apps for realtors in your area. Use a downloadable app to attract new prospective customers showing off the homes you are currently representing to gain new subscribers and online followers.
Social Media Plugins
If you are using a CMS such as WordPress, Drupal, or Joomla, consider implementing social media plugins to connect all of your social platforms with your website. Social media plugins make it much easier for your online visitors to follow you on networks such as Facebook, Twitter, Instagram, and Pinterest. Use social media plugins to boost your online exposure and visibility while also gaining traction on today’s top platforms. Using social media plugin solutions also benefit your website’s overall search engine optimization, helping to boost your URL within top search engines such as Google, DuckDuckGo, Bing, and Yahoo!.
Original Blog Content
Content is still king when it comes to marketing and advertising, even in the real estate industry. Creating unique, original, and interesting blog content is a good way to attract a solid following while gaining traction on social media and real estate communities online. Research real estate topics that are most interesting and relevant to you and the niche you represent when brainstorming new blog ideas.
Rather than repeating the same content, provide your own point of view or an in-depth analysis of a topic you are passionate about while blogging. Using your website’s blog is a great way to attract new readers while also sharing your professional skills and opinions with prospective clients. An interesting blog is essential when it comes to keeping your readers and subscribers coming back for more, and it can often lead to referrals and new business.
Knowing how to create a successful real estate website for your preferred niche is necessary to solidify your place in the ever-changing and highly competitive real estate market. With the right website, appeal to your target audience while attracting new clients to continuously build on your success.
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Irina Sidorenko is lead content and marketing manager at Yalantis. She has many years of experience in IT and Business industry, which include establishing and running her own small business. She especially loves to write about tech innovations, marketing and business growth.