When we look at the eCommerce website development process, it might look a bit daunting. It does go beyond just researching and understanding the overall market that you are going to be entering once you start the development process. You will want to understand branding, content strategy, web design, and know the differences across eCommerce platforms that are available to you.
With the number of people shopping online only rising every day, many more stores and small businesses and looking to the eCommerce website development process steps when they consider moving online. Having a physical and an online store is a great move. You can bring in more money that way and making use of eCommerce solutions is a cost-effective way to reach a global audience outside of your locale.
Taking into consideration the eCommerce website development process steps is a great way to understand the work that will go into creating or making adjustments to your online storefront. These are steps that an eCommerce web development company will take in order to ensure that your business is the best that it can be!
Simple Steps to the eCommerce Website Development Process
Figure out what you are going to sell and to who
This may seem like a very beginner thing to say but determining what you want to sell and to who is one of the first important steps in the eCommerce website development process. Whether you are selling a service, online products, or physical products, knowing what your product(s) will be allows you and the team you are working with on your website to move forward with that in mind.
Knowing what you are going to sell will help you in determining who you are selling to. Doing research and understanding who you are selling to will help you across the board during the eCommerce website development process.
Knowing what you are selling and to who will be valuable in multiple aspects:
- Knowing your competition
- Entering the market with a new approach
- Finding a niche with more space
- Determining your unique branding
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Determine your branding early on
One of the eCommerce website development process steps that might not be at the forefront of your mind is branding. While building the website and storefront is a huge part of the process, branding is another key step that you want to start on early!
When you think of memorable brands like Starbucks, Google, and even the Olympics, they all have striking branding that sticks in your mind. Branding for your eCommerce store will ensure that you stick out in current and potential customers’ minds. A color palette, logo, unique voice, and other related marketing items that can be used to promote you and your brand across social media and your site will have a huge impact!
And when we talk about your brand having a unique voice, determining the voice you present online is a part of the eCommerce website development process that can be extremely fun. Telling your story and creating your identity are all steps to making sure your eCommerce website stands out. Working with an eCommerce web development company on your branding can be a huge gamechanger!
Determine the website builder that will fit your needs
As mentioned above, there are a whole host of website builders out there to choose from. They are available across the market and tend to be easy to use. They range in price, with some being more expensive than others while some are more affordable. Depending on your budget, considering cost, the features you are looking for, and what you want your platform to do is an important part of the eCommerce website development process steps.
Some features to consider include:
- Responsive design
- Product management
- Content management systems (CMS)
- Checkout pages
- Customer service
Each website builder, from Shopify to Magento, will offer different features. When working with an eCommerce web development company, they will be able to walk you through the features of each and help you choose the right one for your business.
Plan your content strategy
One of the eCommerce website development process steps that should start at the beginning is that of your content strategy. This boils down to what your brand’s story will tell, what you want to say about your products, and the way you want to present this.
This can include:
- Various other types of media
Working with an eCommerce web development company to develop your content strategy will help to ensure that you are set up with the kind of content that fits your brand. It ties into knowing your audience as well. You can answer basic questions your audience will have in your content strategy and provide useful information to them.
As you can see, the eCommerce website development process steps start to naturally overlap with each other. Knowing your audience ties into your content strategy and branding while your content strategy may affect the website builder you go with as showcasing different features available may tie into your strategy.