Nowadays, interactive websites and technology-driven web-based solutions are becoming more prominent. Businesses want to reach out to a broader audience segment. Customers want to purchase products and services without having to step out of their comfort zone.
The middle ground is a website that helps connect and build a bridge between the two. However, certain aspects must be taken care of while designing and developing a website. Let’s look at what to consider during your website development project.
These are the aspects that require your attention while you are designing a website.
- Find Target Audience of Website
- It’s all about the Design
- Remain under Project Budget
- Keep eye on your Competition
- Do proper Content Management
- Follow Project Timeframe
Let’s Explore These Characteristics That Can Enable You to Design a Good Website:
1. Find Target Audience of Website
One of the most pivotal factors to consider: know your audience. Cliched as it may sound, but this is the top website goal that will just never go away.
Come to think of it, your website has to click with its audience. So, finding their demographics, age, gender, location, and preferences should help you in making something they like.
For example, if you have a fashion website for women in the 25-50 bracket. You are likely to feature products such as dresses and accessories that appeal to their taste.
However, for a teenage female audience, it would be something entirely different. Therefore, build something that helps you connect with your audience.
2. It’s all about the Design
Web design is an art that is based on accurate science. 74% of users are likely to return to a mobile-friendly website. This means your website needs to be responsive so that it can even be accessed and viewed through a mobile.
It is important to understand that the UI/UX designing is the structure on which the website is based. This is about the colors, aesthetics, fonts and so much more.
Even how individual screens are designed with the placement of fields, and buttons. And then bringing it all together by connecting the screens with a business process flow.
Users want to feel whole about their entire journey through the website. A gap between what is needed and what is made will always create problems. That’s why great websites are built after a very rigorous design sprint activity that leads to a proper prototype for users to test.
3. Remain Under Project Budget
Creating a website is easy. But developing something awesome is another ballgame altogether. Often overlooked, but one of the most obvious factors to account for – is the project budget.
This matters the most because it defines the features you will include in your MVP. It also underlines the number and expertise level of resources to hire. Furthermore, it also states the extent of the project.
It necessarily does not mean that if you have a high budget, you are likely to have a great website. Instead, aim for a decent budget where some much-needed features for the website can be incorporated. This should be the goal that you should have for your website project.
If you are building a website with some extensive features such as your mobile wallet. In case your budget is poor, then you are up for some shocks. You may even reach a point where you are not able to complete the project because the budget ran out.
It’s best to go for something that remains in your budget so at least you get to finish your website project. For instance, instead of a custom mobile wallet go for a third-party solution that serves the same purpose.
4. Keep Eye on Your Competition
You cannot sit in isolation and plan a website without looking at what your competitors are up
to. It is best to check out what your competition is doing and then plan accordingly.
Website design trends call out to see which type of fonts, typography, and color schemes are in use. So, you get a complete picture of what features similar businesses are using.
You can do region-specific research to check what is being applied on the websites. Or you can do broader research to check out design ideas similar to your business globally are incorporating.
5. Do proper Content Management
A website is incomplete without content. Whether it be the fields, buttons, callouts, prompt messages, push notifications, or even blogs. Content is an important element that needs to be properly managed.
You need to ensure that content resonates with your website. Any typo, grammatical error, or wrong choice of words can put your audience off.
A lot of businesses ensure that they incorporate SEO/SMM strategy in their content management. It helps them in routing a higher number of users to the website.
This again requires careful planning and thoughtful consideration. Moreover, it needs a specific allocation from your existing budget to cater to this aspect.
6. Follow Project Timeframe
Your timelines are very crucial. They work together with the budget to accomplish what your website development solution is targeting to achieve.
In simple words, you cannot aim for the stars when you have to launch an MVP in 2 weeks. So, cut back on features till you have only the ones that can be completed in the total project time.
This also calls out for making some hard decisions on basis of your budget and time. Because you have to be realistic about project goals.
It does not mean that you can’t push a little extra to get the desired results. However, finding the right balance is key here. You must be sure what can be achieved and what is just going beyond the human limits.
You aim to be renowned, seek to be consistent, and want to be referred. All this requires proper planning and understanding of the market.
75% of website credibility comes from design. This itself is a huge advocate of how important designing a website is that has great design and aesthetics.
Companies with great websites have ventured out to newer avenues. Take the example of Facebook, Amazon, Google, YouTube that at some point in time were just websites with simple ideas. Now they have become powerhouse businesses with extensive offerings to users across the world.
The evolution of a business from a website to something prominent and permanent requires persistence. So, continuously practice the considerations elaborated in this article. Owning a great website helps you in venturing out to new horizons.