Search engine optimization is important if you want to boost brand visibility for your product. There are several ways in which you can promote your website organically over popular search engines like Google. SEO allows you to build a brand presence online. There have been many popular SEO trends that came up in the previous years and with the rapid advancement in tools and technology, there are several white hat SEO practices that have come up in 2021. You can use these tips to make your website more optimized and excellent for Google bots to find. Top SEO companies will advise you to look up to these tips whenever you plan to adapt to a good SEO strategy for your business.
Here is a List of Top 7 SEO Tips You Should Know
#1. Emphasis on Keyword Research:
Keywords are the key to land in the top search results. Keywords allow you to rank higher with great ease. It is simple. All you have to do is add the keywords that are relevant to your blog, video post or website. This will help Google bots to categories your content and display it whenever the users search for a particular phrase or sentence. Make sure that whenever you are optimizing your website, you must use keywords that are frequently searched for and are relevant to your webpage.
#2. AI Optimization:
In the upcoming months of 2021 you are bound to see AI-driven content online. AI-driven SEO will use algorithms to find out keywords that are most popular and relevant for your search. With AI you will be able to analyze which content is being liked by your audience and what kind of content they are expecting to read. This feature will help you generate more revenue at low costs. So in the upcoming months, you can expect AI-driven content marketing and SEO on a rise for sure.
#3. Focus on Search Intent:
Search intent is important. It is the basic focus of SEO. Most of the users who come on Google are looking for some specific query. This fact makes it important that whenever you are optimizing a blog or webpage for Google, make sure to add keywords and even write the content keeping in mind the search intent. It is very easy to do so. Write content that answers a particular query. It can be regarding anything. It can be related to a service that you are providing or just a simple introduction to your brand. Answer all the haws and what’s in-depth and make your content knowledgeable. Do not forget to add long-tail keywords to your content. These keywords will help you appear in Google search results for more specific searches and thus provide your webpage with the target audience that it requires.
#4. Voice Optimization:
We have moved to an era where more and more people are using smart phones. This best feature that has helped most adults is the voice search. There are several smart devices like Amazon Echo and many more that work with voice search. And if your webpage is not optimized for it chances are that even if your services are perfect you will still not be able to reach a huge chunk of the crowd that uses voice search. This fact makes it important for you to optimize your website for the same. To do so, make sure that you add simple keywords and phrases to your content. Use geodes for your stores and outlets and make sure to follow the search intent for voice. It is simple but very important.
#5. Featured Snippets:
Featured snippets is one of the best features of Google. It allows the content creators to rank over the first search page of Google by following a few white hat SEO practices. Featuring the in snippets can bring more crowd to your website and boost your online presence as well. While it was easier to rank on the top search results earlier, Google has modified its bots and with many posts being uploaded each minute, it has become difficult to rank high in Google searches. But when you follow the above-mentioned tips. This feature proves one of the top ways of getting the organic crowd to your page.
#6. Quality Content:
Original content has always been and always will be valued by Google. The AI-driven Google tools easily pick out plagiarized content and no matter how perfect your work might seem, if it is not original, chances are that Google would not display it. So make sure to write new and original content for your page or website. Google believes in quality and if the content that you have composed lacks in the same then there are very low chances that your content will be displayed over the first page. Google accepts search papers, studies, experiments, theories, testimonials and a lot more. You can create anything and everything, but make sure that whatever you create is unique. It is the best SEO services activity that you can apply to your webpage and benefit big.
#7. Inclusion of videos:
Videos make up an important part of the website. People prefer visuals over written content. The best thing about visuals is that they stay in your mind for a longer time. Thus Videos are a vital part of brand marketing. But how will your video show up over the featured snippets or even in the search engines? The answer is simple. Once you plan to post a video related to your services over the internet, make sure to optimize it. The optimization is necessary. It will help your video reach the right audience. in order to optimize your video, add keywords to your thumbnail, title and subtitle. Make sure to add tags to your videos that are relevant to your content and that’s a very easy way to go about with it.