Just like SEO, ASO is an application optimization process. It means that whenever an app is launched it required optimization on the App store to increase downloads. This app store optimization is a long-term but effective marketing strategy aimed to increase your app revenue.
Many of you must be aware of SEO which aids in improving your web ranking. Similarly, ASO helps in improving your app ranking in the app store. This ranking process is relatively new as most app developers are not following it for various reasons.
ASO aims to improve your mobile app ranks so that more people can get to view it whenever they search for something relative. This model works to increase your search appearance in the top app results as the best suggestions for downloads. If your app gets on the top, chances of getting it to download are likely.
Research indicates that almost 70% of mobile users search for the app in the app store and download the top-ranked apps for daily use. This means that if your mobile app is not ranked up high the chances of getting downloads are relatively low. To improve your downloads your app needs to be optimized. This process can be conducted by any app store optimization agency.
There are different ways to optimize your app results. The best among all is-
- Identify your target market,
- Include relevant keywords,
- Write an optimized description,
- Increase the number of reviews and downloads
1. Identify Your Target Market:
If you are launching a new grocery app in Google Play Store, you need to identify your target market. Identifying your target market helps in selecting the best search query they type in the app store to download such an app. It helps in finding out the best suitable keyword that you may use in ASO.
2. Including the Right Set of Keywords:
Just like in SEO, keywords play a vital role in app ranking. People usually type in for a new app. They are not aware of it until they have an ad on social media. Therefore, incorporating the right set of keywords concerning your target market is the best solution.
Sometimes, the keyword is highly competitive. It means that more than 100 apps are using the same keyword for their ASO. It means that the chances of appearing on the top results are also low until you have incorporated such outstanding features in your app that improves its ratings and reviews.
3. Write an Optimized Description:
The keyword search is the most important part of ASO. After finding the right ones, incorporating them in titles and descriptions is integral. Yes, including a keyword in the title is one of the best recommended ASO strategies. It helps in app ranking. Also, including the relevant keywords in the description aids in the app’s marketing and ranking.
4. Increase the Number of Reviews and Downloads:
Rankings are also affected by the number of positive reviews, comments, and overall downloads. The number of downloads is not particularly visible on the app store but it does impact the ASO process.
Reviews are the core of ASO. The best app store optimization services focus on the number and the freshness of reviews. Think of an app with more than 100 reviews that support the overall rating to be above 4 stars. Such apps have a higher download probability than new ones.
Therefore, while launching an app make sure that the downloaders give positive feedback at the app store for positive word of mouth. People are usually influenced by what others have to say or what they might have had experienced. This indicates a great chance for more downloads if your app is reviewed positively by the users.
However, it does not mean buying such reviews instead you should focus on earning them. This promotes that your app should provide such valuable and updated content or service experience that people do not feel left out.
User-friendly apps are organically preferred and ranked high due to intense positive feedbacks. Moreover, updating your app to fix bugs and other issues also assists in ASO.
It can be concluded that app store optimization is the most beneficial yet the most neglected marketing approach for mobile applications. It is impacted due to many reasons. Mobile app developers need to consider the importance of ASO while launching their new apps for better-optimized results. They can do so by targeting the widely searched keywords, including them in titles and app description. Moreover, getting honest positive reviews and ratings will increase your customer reliance and boost your app ranks.