During the past decade, with the mobile apps the mobile industry saw massive market growth. At the time, mobile commerce also grabbed place more strongly. Today, various facts and stats are announcing it out loud. Recently Google announced 2.5 billion android users worldwide. Statista reported sales via phones will be 3.56 billion U.S dollar. In such, with a Magento eCommerce site, you can hit it big.
The Growing online shopping industry, breaking all the obstacles between them and shoppers. In this obstacle breaking process, you don’t want to miss your chance to boost your online sell and revenue. The performance of your online store primarily depends on the site-building platform. After all, its features will become the ultimate reason for growth.
As a Magento development company, we have seen many trends coming and going. But m-commerce is not just a trend. It will keep going without a fad. And now it’s high time for eCommerce users to focus on the mobile-friendliness of sites.
In this article, we are giving insights into Magento 2. Yes! The platform we have talked about beforehand. Keep rolling to know more.
But let’s not miss a mile, take a look at a quick overview of mCommerce.
What is m-commerce?
Mobile commerce is popularly known as m-commerce or mcommerce. It includes any monetary transaction completed via using a mobile device. It is an evolution of ecommerce, which enables people to buy and sell goods/services from anywhere via using a mobile phone or tablet device.
However, it’s much more than just a simple advancement of e-commerce. It triggers all new industries and services such as:
- Mobile money transfers
- Mobile marketing, coupons, and loyalty cards
- Electronic tickets and boarding passes
- Mobile banking
- Digital content purchases and delivery
- Location-based services
- Contactless payments and in-app payments
How Magento builds mobile-friendliness?
Magneto estimates that in 2021, purchase via mobile phones will be 50% and some of the markets even cross 80%. So Magento 2 is included with many mobile-friendly features.
Here, we have collected them for you.
The streamlined checkout process, Instant Purchase, and seamless integrations with payment gateways like PayPal and Braintree, improve conversion rates.
Responsive themes & design
You can quickly create an eCommerce website optimized for any device via leveraging built-in responsive design reference themes.
Progressive web application
PWAs delivers both convenience and utility of a mobile app and the searchability and buying experiences of desktop browsers.
Mobile optimization initiative
The Mobile Optimization Initiative has conducted over 250 experiments resulting in 3 million data points with merchants from around the world to get better insights.
Universal analytics optimization
Google Universal Analytics allows you to customize your parameters for tracking in Magento 2. You can sing up for the tool and configure it in your Magento admin panel. Currently, this is one of the simplest ways to track mobile devices users behaviour.
Read Also: – Tips for Magento to WordPress Development
Why Choose Magento for Mobile commerce?
Being an e-commerce owner, you must be aware of the fact that customers look for reliable support. And sometimes, leave the checkout process midway because of the slow checkout process or in absence of payment option of their choice.
But when it comes to Magento2, there is a huge big brands list, including Nike, Jaguar, Rebook and Landrover, using the platform. Wondering why? Scroll down.
Simply, if you want a mobile-friendly eCommerce website, the platform should be flexible. As at times, to increase the customer base, the capability to display websites on various devices is utmost. The responsive Magento themes and designs will load your mobile commerce stores easily.
Magento m-commerce is much more affordable than other platforms. Magento has a free version of programs that can be extended with free or paid extensions and plugins. And you don’t need to pay for a monthly subscription.
For a result-driven mobile commerce business, a scalable versatile platform matters the most. Magento fulfils all those prospects, which is a requirement for a full-fledged e-commerce website.
4. Top-notch M2 admin panel
Clear and convenient admin panel, enhance its popularity between sellers. It’s easy-to-understand and does not demand tech-savvy professionalism. One can manage an online store and leverage its capacity to the maximum with admin extensions via your mobile devices.
5. Search engine and SEO-friendly
Magento add some more prospects in the new version. The updated platform can add rich snippets and organize structure markup data. You can also optimize search engine indexation by editing robots txt files via admin panel. It makes your site search engine friendly and mobile-friendly too.
6. Heightened conversion rate
Though almost 50% of users like to buy from mobile phones, maximising sales is quite obvious. A fully optimized Magento eCommerce will enhance the performance in all devices and lead websites through a high conversion rate.
Magento 2 is not the only mCommerce platform. However, plenty of advanced features to improve mobile app development. Its themes can be optimized for smaller screens. And one can easily implement mobile-specific features.
The new internal API and focused website responsiveness enhance the overall UI for both desktop and mobile users. With all of this taken into account, Magento 2 is extremely mobile-friendly and attracted a giant customer base from all devices.