The eCommerce industry is expanding by leaps and bounds. Every business is thinking to adopt modern shopping mediums for increasing its sales and revenues, but few can do it. The reason behind it is the selection of a reliable eCommerce platform. The moment you get to know the need for a reliable eCommerce application for a website, you can come across various options like Magento, PrestaShop theme, WooCommerce, OpenCart, and so on.
Magento comes first when you intend to consider among various platforms for setting up an online store because of its well-built structure, scalability, and lots of other powerful features. It is a purpose-built platform which means it has all the basic features for setting up a fully functional online store. Unlike WooCommerce, it does not require another CMS to stand on. It is dedicated to eCommerce development. PrestaShop is also one of the leading platforms; however, Magento stays ahead for hosting multiple websites, multiple stores from a single dashboard with expansion in multiple languages and regions.
So, If you want to build an online e-commerce store for your business then you should hire the best app developers who will help you to create your own business app by using the Magento e-commerce platform.
This post discusses 6 core benefits of Magento eCommerce development platform for eCommerce that may help you form a decision to choosing it for your online business.
Here are the Benefits of Magento eCommerce Development for Online Store
#1. Built-in Analytics
Putting an online business or online shopping services on the right track can make it a successful venture. You may need research and analysis tools for this to know the demographics of users, their behavior, and return ratio. Using any eCommerce or CMS platform may require you to configure third-party analysis applications, but Magento open-source platform has built-in advanced analytics. It helps you keep an eye on the way consumers visits, react, and interacts with the products, categories, and other CMS pages of the store.
Collecting data and tracking user behavior with the help of other applications may also jeopardize the security of your business data that’s why the Magento eCommerce platform has comprehensive tools by default. It allows you to collect valuable data that includes sales reports, cart abandonment ratio, the average amount of an order, stock levels, and lots of more significant store insights. These are mandatory to know so that you can take business growth decisions on real insights rather than speculations.
#2. SEO Friendliness
Magento eCommerce development service is an SEO-friendly eCommerce platform. It was designed with basic to advanced on-site factors in mind so that you don’t need to edit the code for even the basic SEO signals. You can start with composing user-friendly content for the product page title, Metadata, and detailed descriptions. The platform does not include complex or irritating codes and symbols in product URLs. It allows you to generate short URLs for the ease of users to click and follow. These short URLs also help you simplify promotions on social media and different communication channels.
#3. Easy to Scale
Most of the businesses start small and plan to expand as it achieves traction. Ecommerce is no different that’s why merchants want to start a webshop with a few products and aim to add more products with time. For such a scalable business, the Magento eCommerce platform provides flexible options. The free edition known as Magento Open source is free for everyone to start small and move on to its premium options upon expansion.
Being a dedicated eCommerce platform, Magento allows merchants to display as many products on a store as they want without compromising website speed and performance. It sets you free from worrying about website management so you have more time and resources to focus on finding and adding more profitable products, improving product quality, satisfying customers with selfless support, and reaching out to customers across the borders.
Read More: Why Choose Magento for Mobile Commerce?
#4. Easy Software Integration
With an exclusive collection of themes and Magento extensions, Magento allows the integration of third-party applications as well. The official marketplace boasts plug-ins in different categories for adding a feature or functionality. However, if you need to avail of the services of a third party, you can do so with a quick API configuration. For example, if you choose MailChimp for email marketing or want to embed products from eBay, or want to offer PayPal as a payment option to customers.
#5. Quick and Fast Loading
Quick and fast loading is one of the most important benefits of Magento eCommerce development. Every website needs to load as quickly as possible because web users have hundreds of choices to shop from. A few seconds delay of a web page loading may disappoint the users thus making them shift to another tab in the browser. To help potential customers stay in your store, you need a fast and reliable platform like Magento. Do not give the users a reason to leave as they are so quick in leaving a store with no intention of revisiting it.
Magento has a well-built structure that is naturally optimized for better loading speed and performance. Installation of extensions and third-party applications can impact page loading that’s why developers need to keep the performance at par excellence despite functionality enhancement.
#6. Customization for Distinction
Using a theme or a similar structure for your eCommerce website will make your online presence look normal and not attractive at all. Magento eCommerce development offers you limitless customizations with its free and open-source code. It gives you the freedom to edit and modify the code so that your website looks completely distinct and attractive in the online world. It is the uniqueness of your store that attracts users to stay, enjoy the user experience, browse products at ease, and swiftly move to the checkout.
Magento customization is not limited to catalog only as it extends to modifying product or landing pages, turning the checkout processes from multi-layered to single pages, adding interactive fields to registration fields, and adding lots of options for friendly user’s interaction.
Magento is one of the first and popular eCommerce development platforms that are serving the worldwide community of businessmen, merchants, and entrepreneurs. Being a dedicated platform, it is preferred the most for setting up a business of any type and any scale. The structure is search engine friendly that saves a lot of your efforts in getting exposure in search results. Hence, Magento eCommerce development is a brilliant solution for eCommerce businessmen, leaders, and enthusiasts.