From polishing the brand digital messages to embracing Omni-channel marketing strategies, digital marketing can make massive differences for your retail store’s top and bottom lines. Since businesses are conducted virtually today, times are changing for the retail sector. Just because people are doing business virtually, doesn’t mean that offline retail businesses are not viable. Internet technology is important for the success of all retailers. More than 45% of consumers prefer buying from retailers that render a personalized shopping experience, both in-person and digitally. Buyers demand an effortless and smoother experience between brick and mortar and web stores. When planning for a new retail business or trying to make some growth-minded transformation, it is crucial to consider it.
The decision-makers in the retail sectors must rethink with a digital mindset. The below-mentioned tips and tricks would help you integrate digital marketing strategies into your traditional brick and mortar operations while enhancing its bottom line.
1. Opting for Omni-Channel Marketing Strategies
The omnichannel marketing strategy may seem intimidating, but in reality, it helps in streamlining the marketing processes with all channels performing the same task for the same result. The marketing approach involves diversified roles performing diverse tasks and functions towards the same results. It enhances integration while offering constant consumer experience throughout their buying journey.
For retail sectors, the Omni-channel marketing approach primarily involves linking the in-store and online shopping experiences. It means consistency in all aspects, from customer support to marketing campaign materials. Omni-channel marketing is emerging as a popular method within the retail sector. The best strategy uses the consumer data to determine when the customers are likely to browse your website, visit your store, buy or ask a question. When equipped with those details, you can develop the ultimate customer persona and send special offers and coupons to customers who tend to shop from your store.
2. Using Google Shopping
Google registers a whopping 65,000 search inquiries every second, but not all are shopping related. The shopping module of Google makes it easier for retailers to display their services and products when consumers conduct any related search query. More than 35% of “near me” queries lead to store visits. Google acts as your virtual shopping tour guide, and retail businesses need to have SEO optimized virtual presence. There are many things that you can do to improvise the SEO with the help of SEO Services Company in Gurgaon, but it is another story. When you successfully use Google Shopping, the search Giant will put all its efforts into connecting your retail business with people in your area that are searching for a product you deal with.
3. Go Mobile
People keep on using their phones when shopping in stores. Over 80% of consumers use phones inside stores to check for review or look for other stores and compare prices. More than 45% of all businesses during the holiday season took place over the phone. So, your digital marketing approaches must be mobile-friendly. Stores offering free Wi-Fi have a better chance to attract customers in their stores. Plus, it helps gain customer data even if they are not buying from their stores. They use those data to send marketing messages and answer customer questions promptly when they are on their phone in the store. Customers also like to use their social media profiles when shopping in stores. It means you need to be active on social platforms.
4. Infuse a Sense of Urgency
You might have made the impulse buying earlier because you felt that the offers might exhaust. It is the best marketing approach for retail sectors. Retailers must instil a sense of urgency in customers. You can put a sign out of the store or use banner ads on your online website that says “BOGO Sale Today,” which would increase the footfall in your store. When you instil such a sense of urgency in your digital marketing strategies, you would be capitalizing on a broader range of impulsive tendencies. The complete email list may not come to the store for shipping, but you can rest assured that all of them have heard about your one day sale. Whether you are running regular calendar sales or surprise sales, the sense of urgency can make a massive difference.
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5. Develop Customer-Centric Culture
A customer-centric culture is essential for all retailers, whether online only or in-stores or anything in between. It helps them pull all the technical factors together and incorporate the sense of humanity back into the retail sector. Have a look at the customer journey, which is the key touchpoint from where retailers can develop multi-departmental gamut between offline and online customer experience.
There are different ways to enhance the profit margins of the retail sectors. Investing into hiring a pay per click agency or in a comprehensive and smarter digital marketing approach is the best option, indeed. Digital marketing strategies can make a massive difference in the bottom line of your retail store.