eBooks are one of the most versatile inventions of the digital age. They are an outcome of the initiative to make reading much more accessible and easier for everyone. Since the past, we have come a long way when all types of literature were only accessible in hardbound volumes or much lighter paperbacks. Now, it is possible to carry even the heaviest volumes in your pockets thanks to the innovation made possible by eBooks. Their popularity as a format has been the cause behind the surge in eBook writers worldwide writing in different niches and genres.
The accessibility and richness of the different formats they offer make eBooks the first choice for several very different reasons. While, on one hand, they are the choice of all major and minor eBook writers for any new publications, they are also used by businesses to distribute promotional material efficiently. Many people may be aware of the former use, but not many are aware of the latter, which is called eBook marketing.
But wait? Marketing through eBooks? How would that work?
Like how eBooks are the successor to traditional bound physical books, they are also the successors to advertising literature like brochures and flyers. Their small size and rich functionality make eBook marketing a much better candidate to promote a business and increase brand awareness. These eBooks can also quickly take the reader to the business’s relevant website, generating more leads than physical posters and brochures ever could. The effectiveness of eBook marketing is why so many old and new businesses are putting in huge resources to consult agencies and form eBook marketing strategies.
While there are many ways to achieve an effective marketing strategy through eBooks, not everyone can nail it in the first go. It often takes quite some time before a smart eBook marketing strategy starts benefiting the business or brand. However, a lot of time can be saved by some quick tactics that make eBook marketing much easier to get right. Read on to find out some of such strategies.
Make Your eBook Marketing Campaign Much More Than eBooks
A successful eBook marketing campaign often uses many other formats than just eBooks, contrary to what the name may suggest. While the eBooks themselves should be of quality and optimized as per SEO, there are many other creative ways to add dimension to eBook marketing. Involving other content formats such as vibrant videos and colorful infographics in the receiver is more likely to be engaged by the eBook marketing campaign. These different content formats will also help successfully carry out other marketing strategies, like the one described directly below.
Ensure Your eBook Reaches Everyone
As your eBook has the main content to attract any prospective consumer and make them visit your site, the eBook needs to be distributed far and wide. There are a range of online platforms and many different ways in which the eBook marketer can increase the eBook’s reach. Social media is one of the first options from such platforms that come to mind, and that is where the videos and infographics mentioned above can come in handy. Except that, there is always the option of sending your eBooks through email marketing or promising exciting benefits for sharing the eBook through referral links. All such tactics ensure the eBook marketing strategy benefits from the eBook on all different platforms.
Make Sure Your Site Is Ready for The Traffic
Finally, while a successful eBook marketing strategy does depend on the quality of the eBook and how much effort you put into distributing the eBook, it is also important to focus on other important details. As we are carrying out eBook marketing for getting more traffic, it is important that your site can deal with the oncoming traffic. That involves optimizing your websites for search engines through SEO techniques, creating a compelling landing page, and optimizing your website for all kinds of devices. This would ensure that the benefits of an effective eBook marketing strategy don’t go in vain.
The above are only a few of the techniques that use eBook marketing to bring in more traffic for your site. The eBook used for the marketing strategy should be of quality and complimented by other popular content formats. The variety of online platforms should be used to spread it as far and wide as we can. Finally, the website should also be prepared to face any increase in traffic so that leads can convert into actual sales, and the business can claim to have benefited from the eBook marketing strategy.