Building a digital presence on Facebook takes years of hard work, perfect timing, opportunity, luck, and a lot of marketing expenditure, but luckily the digital world offers a ton of cheap shortcuts that can help you move in the right direction.
The fastest (and probably the cheapest) way to do this is to use facebook pixel to advertise specifically to your target audience at the perfect time, with a super relevant offer. In this case you can take the help of facebook pixel. It will make your facebook advertizing fast and effortless.
Advertising on facebook is not an easy task, it will take lots of efforts and times. So to make your task easy, you can hire the best digital marketing companies to make your digital presence strong on facebook with the help of professional guidence.
Facebook Marketing with Facebook Pixel
Facebook marketing means that people should see ads when they search specifically for your products. Facebook offers everyone (with a Facebook account) the opportunity to do this, but advertising on Facebook is not a do-it-yourself job. The possibilities within advertising on Facebook are endless.
What we often see is that entrepreneurs start advertising without really knowing 100% exactly how advertising works. A target group is created, they add some advertising budget and go with that banana! This can certainly be an option, but unfortunately, you will be wasting a lot of money doing this.
Before you start advertising, the first step should be installing a Facebook Pixel on your website. Why? You will find out soon enough in this blog! But for more gaining extra momentum, you have to Buy Facebook Likes Malaysia from any of the top-rated site.
#1: What is the Facebook Pixel?
When it comes to marketing, the more you know about your ideal customer, the more likely you are to reach them at the right time with the right offer. And that’s why installing a Facebook pixel should be the first step in launching FB ads.
You may have read guides or articles that urged you to start creating audiences, designing your ads, writing a compelling copy, or even hitting the ‘boost posts’ button…and while they’re all necessary components of a great FB ad (except ‘Boost Messages – button’), the future of digital ad campaigns is limited until you install a Facebook pixel. So, what is this mysterious Facebook pixel?
I feel a definition coming on… this is how Facebook describes their Pixel:
The Facebook pixel is an analytics tool that helps you measure the effectiveness of your ads by understanding the actions people take on your website. You can use pixel data to:
If things are still not clear, I would describe a Facebook pixel like this:
A Facebook pixel is a piece of coding that you place on your website. This ‘code’ tracks and analyzes the actions/behavior of each visitor (to your website). Facebook then uses its own knowledge of that person (from their social network) to optimize your ad performance. The more visitors the code can follow, the more valuable your Facebook pixel will be. ‘
#2: What can you do with a Facebook Pixel?
With a Facebook pixel, you can use a variety of optimization techniques to boost your ad ROI (return on investment). In the list (below) we have listed the most effective ones for you:
1. Event Tracking
The standard events can be used to create Facebook ads, retarget people, and run future promotions.
Example: ‘Add to cart’ is an event. You can then show people an advertisement based on the data who forgot to pay. This ensures that a sale does take place.
2. Create Custom Audiences
Custom Audiences target people who ( generally) have formed some sort of relationship with your business. This relationship can be as simple as a person who likes one of your posts, watches your videos, visits your website, provides his/her contact information, has previously purchased a product… and much more.
Example: A Custom Audience is basket leavers who have not purchased anything.
The more data the Facebook pixel grabs, the more audiences you can build, so make sure to install it ASAP!
3. Conversion Optimization
So the Facebook Pixel keeps track of different data. People who have bought, people who leave data, visited a certain page, etc. You can use this data to put Facebook to work to further improve your results (= conversion optimization).
Example: The more sales you get, the more data you make available to Facebook. With more data, it is easier for Facebook to show more relevant target groups your ad.
The more relevant the target group, the faster they will purchase so that Facebook optimizes your conversions.
Installing a pixel allows you to show relevant ads to people who have visited your website. If you’ve ever seen ads for a product you viewed but didn’t purchase, it means you’ve been retargeted. Retargeted ads have a much higher CTR (click-through rate), which means an increased chance of sales. In addition, the costs of your objective (e.g. selling a product or registering an e-mail list) are a lot lower. If you are serious about digital marketing, you should definitely use this one.
After creating a Business Manager account, it’s time to install Facebook Pixel on your website. We have also developed a step-by-step plan for you to create the Facebook Pixel. You can request this from us via our contact page.
Do you find creating the Business Manager account or creating a Facebook Pixel a hassle and can’t figure it out? No problem. We are happy to guide you.
Every day that goes by without a Facebook pixel on your website is a missed opportunity. You’re missing out on countless opportunities to optimize your ads, retarget website visitors, and build countless profitable audiences. Find out how to discover your competitors’ FB Audience targeting tactics! Not only that, here are some more benefits:
The Pixel helps lower your advertising costs;
The Pixel makes people much more connected to you, your company, or your services. They will be more likely to buy from you in the future. The power of repetition plays a role here;
Facebook Pixel, like Google Analytics, maps data about website visitors;
If you have a webshop, you can use Facebook Pixel to trace which people have forgotten to pay. You can still have these paid through targeting.
This is the first crucial step in your Facebook ad journey and it is not a process that you have to skip, so whatever you do, ignore the FB Pixel not!