Nowadays, we have come to a point of self-realization. Code is no longer restricted. Moreover, we have various type of technologies that are paving way for our continuous everchanging perception about how software works. Artificial intelligence (AI) is often considered as a primary force to be reckoned with. At the present time, AI changing web development is a phenomenon that is playing role in technology revolution.
All systems, machines, devices and gadgets are connected as part of a bigger ecosystem. Currently, mobile development is greatly affected by IoT, and similar tech upgradation. Similarly, web development solutions are also being planned and executed according to AI, ML, IoT, and other powerful technology concepts.
Many dimensions of Web Development
It’s no surprise that websites have evolved to be more than content and images. Currently, websites are complete and holistic solutions for businesses. Websites come with many features such as the following.
• Product Catalogs
• Order Status
• User Logins
• Remembering users and their preferences (account management)
• Admin panel for company to create and maintain products and inventory etc.
• Analytics (understanding bounce rate, regular visitors, preferred areas on website)
These are some of the characteristics that are a regular with majority of business websites. Each aspect needs to be carefully thought of and planned out. At present, making a website is not just an ordinary activity that can be overlooked.
With the AI involvement, website creation becomes more interesting. Because, AI helps in landing the website solution to a broader canvas. There you get to grasp the possibility a simple website can provide for your business.
Website development transformation through AI will continue and these statistics further instill the point.
- Global AI market will become a $190 billion industry by 2025. (Markets and Markets)
- IBM is the largest vendor in the AI market universally with 9% share. (Statista)
- Till 2022, AI driven chatbots will reduce business costs by $8 billion.
- Over 50% enterprises will do more expenditure annually on AI powered chatbots and virtual assistants than traditional mobile app development by 2021. (Gartner)
- Worldwide AI market revenue is forecast to reach $125 billion USD till 2025. (Tractica)
Benefits of AI enabled Website Solutions
These days, websites are trendy, minimalistic and at same time huge source of attracting potential customers. Websites along-with mobile apps are a prelude to your business. A savvy website is like a business card to toss at a visitor hoping they will drop by. Making a website more accessible with AI is the right way to go and here’s why.
• Serving Basic Functionalities
• Enhancing User Experience
• Analytics and Marketing
Let’s explore the advantages of AI driven websites.
Serving Basic Functionalities
Website evolution is a journey that starts off with polishing some of the basic functionalities within it. You don’t have to go overboard by introducing complexity in your website development project, right from the very beginning.
Especially if you have not considered making some of the simplest features easier for the users. These include: CRUD features for records, insights on debugging etc. Such ideas help developers in creating a powerful user experience for the website.
How can AI help website programming process in this regard?
AI can help in implementing codes with self-modifying capabilities without the need for any human contribution. You can also integrate AI driven chatbots with your website. So that any visitor is welcomed and then properly routed to their area of interest.
These are some of the most basic features to target during website making journey. Incorporating these helps in uplifting your website from ordinary to something interesting and engaging.
Enhancing User Experience
In today’s times when customer centricity is the focus for all businesses. Website development transformation towards higher user experience means having users feeling engaged and served as per their requirements.
At times, it is most essential to know your audience and then build your solution from what is needed. A good starting point is to automate routine tasks.
Have you ever noticed how some websites suggest products and services based on your preferences? Because they are learning you, through you, and AI plays a huge role in making that happen.
Consider having persistent user engagement through queries and comments on blog posts. This is a big enabler in making users feel that they are heard. You can even improve this process and do it more promptly through Artificial Intelligence.
Analytics and Marketing
Data without interpretation has no value. Throw in some useful insights and random data will become something more meaningful which has substance for the business.
This is what AI helps you build – a sound reporting mechanism to capture data. You can then analyze this data to generate meaningful information. AI empowers you in devising actionable steps induce out of this information to focus on moving forward.
Some of the techniques applied by AI are pertaining to machine learning. Therefore, it is now even possible to make marketing predictions about your business.
It’s like going to a lady with a magic ball and she will tell you what’s to be. But the lady is not a hoax, but someone who is reading about your business through data. Then she is telling you genuine insights as to what unfolds for your business.
Some of the things that AI can help you know about users going through online shopping are:
- What users are planning to buy next?
- Are there any products that the customers do not appreciate?
- What are the set of devices and mediums that consumers use to get to your website?
- What is the ideal time when a customer decides to buy a product?
There is no denying the fact that AI changing website development is something that has surfaced. Artificial intelligence is something that started off as just assumed for robotics. AI is now something that we are using daily in our lives every time we visit a “smart” website.
Just like our smart phones, mobile apps and websites are also picking up on the AI trend. As a result, there are a lot of emergent companies and businesses who are actively taking the AI route. So, creating websites that are following the AI is turning into a norm.
Overall time spent by users on website must be worthwhile, so that the conversion and retention are high. Ultimately, AI will continue to provide more website user engagement in the coming years.