As much as it is nice to say ‘Do not judge a book by its cover” when it comes to the overcrowded app market, the customers are left with little to consider before they experience the service offered through the app.
How many times did you decide that a certain website/app was not trustable or did not believe will meet your standard of expectation because it was either too cluttered or too underwhelming? UI/UX design has come a long way over the years and customers of today are exposed to top-notch design standards by top web design companies in each category.
Popular apps like Uber, Swiggy, and Zomato are not just setting standards for just that domain, but also for the entire customer experience. How the app looks and how good a flow and experience it offers become their base of expectations.
The natural expectation for the customer is that a good-looking app also delivers a good service. The customer won’t understand the robust back-end technology or the quality of the services if they don’t even feel like giving it a try.
Stats say that 39% of the users will stop engaging with content if the image’s loading time takes too long, and 88% of users are less likely to return to a site after a poor app experience.
A supreme User Interface (UI) creates attention to your app, on the contrary, a superb User Experience (UX) will provide a lasting impression on your users’ journey with your app. Hence, it is vital to bring them both powerfully to the hilt to make your app successful.
This guide will explain to you the ropes of UI/UX and highlight to you the importance in a more detailed manner.
The Key Difference Between UI and UX Design
User interface design comprehends the appearance of your app when a user interacts with it. A good user interface ensures that the user can easily navigate within the application by comprising appealing elements such as the app’s design, graphics, and presentation.
User experience design encompasses human feelings, perceptions, and preferences they experience while using the application. What makes the app more engaging and effective to the people is that its easy accessibility, simplicity, and usability. So, this requires a thorough understanding of your target audience.
Also Read: How to Improve the UX of Your Mobile Apps
Importance of Using an Efficient UI/UX Design
So, I was instilling how important an app performance is, the look of the app is, and all that jazz. To prove how it can be a great impact on your app business, I have listed down the most prominent importance that UI/UX design may bring to your brand. Especially in the growing tight race of the mobile app development field-2021.
#1. Grabs User Attention through UI/UX Design
‘The first impression is the best impression’, is a saying that holds value not just in real life, but in apps too. If you can offer your users a great design, then their stay in your app for a longer time will go without saying. Also, apart from design, the navigation must be simple for them to understand the app’s functionality well. If you can offer them these, then they will be satisfied with your app and chances are high that they recommend your app to others as well.
#2. Helps in Understanding the Target Audience
Before you kickstart the UI/UX design for your online business, you need to understand your audience. Learning their demands, requirements and what they expect from an app like yours might enable you to resonate with their needs in terms of your app design. Researching your target demographic and splitting them into segments may help you in understanding and focus on crucial aspects. Therefore it makes it easier for you to convert the visitors into your loyal customers.
#3. Get Featured and Gain Popularity
The more engaging and immersive your UI/UX design is, the more app users you will get. It will directly signify how good your app is, and the ratings and reviews you get will take you to the top of the list. Getting featured in the top lists will bring more visibility to your app by its own nature.
Read More: Top Considerations While Designing Website
#4. Builds a Brand by Using Attractive UI/UX Design
For any app concept you take, there will be tight competition in that specific market. Winning amidst the many advancements and acquiring a spot for yourself is no short of a battle cry. But if you satisfy the customer, it is a no-sweat affair. And UI/UX plays a critical role in satisfying your customers. If you start offering a great experience, then the value for your business will increase credibly and promotes your brand.
#5. Ensures Cost and Time Effectiveness
Investing in a great UI/UX design is like a one-time investment, as you would not have to keep upgrading the app for a perfect product. Since convenience and simplicity are all that the user claims from an app, you can rather spend time designing the UI/UX. Though upgrading may sound like a good idea, it requires more investments in both time and money, and it will only incur losses for your business.
#6. Optimizes Revenue Generation Opportunities
You can have a clear inkling in an understanding of your users’ response by performing A/B testing and tweak the experience accordingly to keep your app updated to get the best results. Make changes in intuitiveness, interactions, and improvising call to action can increase the lead conversion rate and leads to better ROI.
#7. Enhances Traffic
A good UI/UX design will make your users stay consistent. If your app is designed in a simple, splendid, and immersive way, then there’s nothing stopping you from exploring the pre-decided target and increasing your user retention rate. Ensure that your app follows the best UI/UX practices and follows the latest design standards to enhance customer experience.
#8. Improves SEO
Many companies out there improve their SEO rankings with a good UX design. With the amplifying number of businesses and digitization, SEO is not like what it used to be. Getting indexed on the top of Google results is not anymore a walk in the park. Apart from just placing keywords to determine the page ranks, Google is considering hundreds of factors: UX being one of the huge factors in its search algorithm. Because be it UX or SEO, both share a common goal of helping users get the best results in terms of content or the right supplies to their demands.
#9. UI UX Design Reduces Abandonment Rate
Over 50% of a company’s engineering budget is spent on resolving minute errors. This is due to incorrect guesses about user behavior, complicated navigation that leads to users getting stuck or lost along the way, and many unwanted feature integration. When you have a user design, updated and modified according to the users’ preferences, it will eliminate any potential risks of app abandonment rate.
#10 Encourages Interaction
A UI/UX designing doesn’t just end with implementing an alluring color scheme and user-friendly experience. Though they play a very important role, to elevate the engagement rate, your app should include techniques that will offer personalized suggestions and an intuitive interface based on your users’ behavior. Software that is predictable stays in the long run, since people expect more comfort without a doubt.
#11. Decides the App’s Growth
Developing a user interface with empathy to the user will often decide the growth of the app. For instance, Uber stands as a great example of providing the best user-centric experience to its drivers and thereby advanced its growth. You can improve usability by improving the overall app design with necessary data and assessments.
With people becoming more tech-savvy, the importance of UI/UX is growing as well. So, as a key stakeholder, you must be sure of offering the best user experience in your app. Start this by planning. Begin it by exploring all the aspects of the market like the competition, latest UI/UX trends and get suggestions from a mobile app development company and choose what best suits your business and target audience.