We don’t even need to say it anymore… if you want to reach people, having a presence in the mobile world is almost a must. Of course, this is accompanied by “good and how?” brings the question. How and in what form should we be present in the mobile world? It is a question that will dive into many other questions… but the first question that follows it is usually “mobile application development or mobile website”.
While the mobile website can give you the opportunity to shoot two birds with one stone, mobile apps offer some unique advantages that can still outweigh. Let’s take a look at the advantages and disadvantages of both ways you can follow.
First of All, What Are the Differences Between Mobile Application and Mobile Website?
Long story short, if we try to use as few technical terms as possible: An application is a custom made for the device it’s working on, and it can work like a tool or a brochure. Mobile web pages are prepared to be displayed in a web browser. They were more inclined to do the work of a brochure, and generally don’t work well as tools.
This is because of the underlying technologies for both. Mobile applications are specially prepared for the operating system they are running on. In this way, they can provide very direct access to many operating system functions and device hardware. If we give examples of these types of hardware, there are a few such as motion sensors, GPS, and cameras. The user interface and user experience are also more fluent and suitable for the habits brought by the operating system.
Mobile Website: An Ambassador Ready to Deliver Information Anytime, But Nothing More…
A mobile website is a highly effective means of delivering a message, information or call to action. The action you find in the call can take a variety of different forms, from directing your visitors to browse your products, to inviting them to take a survey or download your mobile app. In addition, thanks to the platform-independent structures of mobile websites, you can be sure that your message will reach users using any device.
One (and perhaps only) advantage of mobile websites is that they can work anywhere, as there is a web browser on almost every device. On the other hand, nowadays, there are many technologies that allow the application developed once to work from many platforms. In this way, it is possible to get rid of multiple development costs and to make a powerful mobile application instead of a simple web page.
They will also be listed by search engines, as they are essentially web pages. This can offer you a great way to be discovered by other users. If you take the right steps in SEO, your mobile website can continuously attract new users. In this way, it can act as a bridge to your mobile application or e-commerce store.
The mobile website can also be economically attractive, as you do not need to consider the application development price for each platform separately. Beyond the expense, as mentioned above, your site will be accessible from every platform. This could mean that even on some old and outdated platforms, at least one web browser will make your page accessible.
We’ve already counted a few, moreover, attractive advantages, right? Well, that’s pretty much all. Unfortunately, when it comes to functionality, web pages lag far behind mobile apps. They are able to offer much less in terms of sending notifications, device hardware functions, and monetization. Applications are faster, more pleasant-looking and user-friendly, more stable, more… whatever comes to your mind 🙂
That’s why mobile websites are generally used for promotion, providing information, and directing users to your mobile application.
Mobile Application: The New Web and More!
Now we’re looking at the question of the mobile app or mobile website on the other side: Building mobile apps can be more laborious at times, but they offer more and more powerful features.
No need to mention anymore, mobile applications are the most up-to-date new media in almost every field. Everyone, from young to old, from rich to not so rich, uses many mobile applications every day. It’s easy to access and use apps. In addition, thanks to pushing notifications, they remind their users of themselves and notify them of innovations!
Now, this is a well-known fact: mobile apps are at everyone’s fingertips. We all benefit from the convenience of mobile applications, from young people to those who are not that young. Of course, this is written as a goal for the applications in the mobile application or mobile website match!
Research shows that mobile apps are the leading media plus in many areas. Nowadays, applications in advertising and marketing, social media, e-commerce, communities, and many more fields can get more successful results than the traditional web.
With location-based services, you can show special content to your users based on their location, or send instant notifications.
In the early days of mobile applications, it was necessary to develop separate native applications for each platform where you want your application to be published. It was necessary to do this in different development environments using different programming languages. Nowadays, thanks to app maker platforms such as RetroCube, you can easily make your applications run on both platforms. Moreover, using only a user-friendly interface, without the need to write a single line of code. Once you have created the application in this way, you can obtain the package files that you will publish for both Android and Apple iOS systems.
Mobile Application or Mobile Website? Why Not Both?
Obviously, although apps are generally the more powerful option, you don’t always have to choose “mobile app or mobile website”. Of course, you can also answer “both the mobile application and mobile website”. As you will see from what we have written up to this point, they can actually support each other.
In this regard, if budget is not an issue, it can be beneficial to use both technologies together. On the other hand, if that’s not an option for you, getting a mobile app will be a much better option overall. At least if you need more than providing restricted and static content, that’s the case.
You Can Get Your Mobile Application Now!
Now that we answered who leads the question of the mobile app or mobile website, where can you start to build your app? In fact, here you are already in one of the most attractive options with App Development California!
Retro Cube is an option to make a mobile application as easy as making a website. We offer you a large number of templates, modules, and features so that you can make your applications quickly and easily without writing a single line of code. Our platform is ideally suited for communities, creators, and e-commerce, but what you can do is not limited to these categories.