The primary intention of all digital marketers and web design companies is to lure in web traffic towards their website and make sure that they stay for long. Thus, if your website is getting high traffic, but reporting an equally high bounce rate, then you need to make some solid changes in your site’s anatomy. When the traffic leaves a website quickly, the chances of conversion get marginalized.
This might happen even when you have superb products and content to offer. User experience holds the key to bringing down the bounce rate as your website is bound to get appreciated if it can be navigated in a seamless manner. People usually stay away from messy, complicated and confusing sites. Today we are going to discuss the Top UX tips to reduce landing page bounce rates so that you can inculcate the same in your website and app design.
Top UX Tips to Reduce Landing Page Bounce Rates
1. Create a Attractive Landing Page
A slow-loading page can rarely retain its users. A lion’s share of the web users expects the landing page to load within just three seconds. Half of these users won’t visit your website in future if it takes more time for your landing page to load. Thus, if an e-commerce portal is churning out revenue of 100000$ per day, a single second’s page delay can cost them $2.5 million in terms of annual sales.
The growing role of the internet in our everyday life is making us more impatient and this declining attention span is a direct result of the same. The landing page might become slow due to improper usage of high-resolution images, flash content and multiple HTTP requests.
The top UX tips to reduce landing page bounce rates suggest at optimizing the mobile browser by banking on local memory which is going to bring down the number of server requests. You can also eliminate redirects and carve down redundant script tags as they tend to simply increase the page load time.
A process termed as minification can also be followed for removing unnecessary characters and cleaning up the source code. Both HTML and CSS3 languages are known to improve page load time drastically.
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2. Cater To The Graphics Quality
If you want to create a pleasing UX, then you need to be attentive towards its graphic elements. Ideally, the graphics need to be of high resolution and totally relevant to the content. Shrunk, stretched and blurred images can go against your goal of guaranteeing a premium user experience.
Opting for extremely bulky images, on the other hand, can add to your page loading time. Thus, you should choose images below 100kb which can add value to your audience. Your content can be organized and aligned alongside graphics and similar page details.
A viewer won’t be able to exactly make out if the resolution of a certain image is different than its neighbouring ones, but its definitely going to hamper their overall experience of your website.
While matching graphics with informative texts, you should opt for readable colours and fonts. If you want your landing page to look good, then you should stay limited within your brand colours. This will help users in easily identifying your brand with products and web designing services which are being offered over the digital platform.
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3. Content is King
Most digital marketers try to sell a particular product or service by banking on the wings of the internet. Their website content needs to be such that it would validate the purchase decision of the end-user.
As per the top UX, tips to reduce landing page bounce rates, including keywords in the copy, can be of great help in explaining the necessity of your product or web designing services. If viewers can have ready access to their desired information from the landing page itself, they would be encouraged to visit the succeeding pages for knowing in details about the same.
You can make your product seem more lucrative by making use of semantic or related terms and sharing problems which would be solved first hand on buying your product or opting for your service. Rather than immersing your web content in the complex dictionary of marketing, try using words which would be easily legible to the end-users.
4. Make Wise Use Of Pop-Ups
Pop-ups are often used by digital marketers for luring in the attention of users towards the most important points of discussion. But excessive use of the same can actually complicate things for the user and ultimately increase your bounce rate.
Statistics have revealed that web traffic strays away from pages where they are greeted with pop-up messages. You need to thoughtfully place the same in the form of a ‘sign up for newsletter’ whenever they are proceeding to exit your page.
Sending pop-ups ‘on exit intent’ is another top UX/UI Design tip to reduce landing page bounce rates as in this case the risk factor is lower.
5. Spell Out Your CTA Clearly
Multiple call to actions can end up confusing your end-users. The landing page should ideally have just one CTA. You can take the example of the landing page of Mercedes-Benz which has just a single CTA – “Shop Now.”
Poor user experience can prevent potential customers from turning into your business assets. The landing page of a website can either make or break the impression of everything else it has in store to offer. Companies which are unable to improve their landing pages fail to guarantee desired user experience.
If you want to reduce bounce rates and improve conversions, then you will have to primarily align your offerings with the needs and priorities of the end-users.
There is no particular type of design which might work for all businesses. But UX designers can be seen targeting for a landing page which is in sync with your brand image and can help in boosting up the same.
The tips mentioned above have been tried and tested by various Digital Marketing Agencies who have all given a thumbs up to the same. So, try it out yourself and with a little luck, you can surely turn your digital business highly lucrative.