Using Artificial Intelligence (AI) has changed the landscape of the digital era and given it a new dimension. As a result, people have also begun to emphasize the importance of “simplicity of living.”.
The AI that displays human-like behavior and possesses human-like intelligence can reduce people’s workload and assist them in smoothing out their day-to-day work processes.
To further improve client experiences, tech giants such as Apple, Accenture, Amazon, Intel, and Microsoft have acquired AI-based companies and added their functionality to their ecosystems.
The AI software market is expected to reach $126 billion in revenue by 2025 and the worldwide GDP will increase by $15.7 trillion by 2030, according to a Statista review.
Based on these insights, it is clear that machine learning will have an enormous impact on software development and web applications development. This will lead to many software development agencies using AI in web development. In this blog, we will describe how AI can be used in web development and analyze different ways in which AI can be used.
AI’s Role in Web Development
Nowadays, when everything is digital, organizations must have an online presence to promote their brand. A website page/web application can have a significant impact on that area. Your business gets the visibility it needs and increases its reach at the same time.
At present, people visit your website/web application before they buy or settle on a decision to choose your service provider. Giving them the best understanding of clients becomes the way to success, all things considered. This is the place where AI adds value to your business.
For example, creating a customized experience and providing sufficient search features becomes paramount if you have an eCommerce website. Artificial Intelligence-based chatbots can offer clients rapid responses and enhance your UX by interacting with them quickly.
Furthermore, artificial intelligence can help you automate your web design process, freeing up your time for more important tasks. A specific flow can be defined and uploaded to the AI routine if, for example, a prototype design follows a specific procedure. The rest of the tasks will be handled by the AI.
As a result, AI web development solutions can now help you speed up the development process when there is a need for quick production of web applications. Taking all this into account, AI can be beneficial for web development companies if it works intelligently.
We should examine the use cases of AI in web development so that we can know exactly where it can help us in our daily operations.
Also Read: The Rise of Artificial Intelligence (AI): Everything You Need to Know
AI Use Cases in Web Development
1. A System that Uses Artificial Design Intelligence (ADI)
As AI transforms the entire website development process, it is largely responsible for the success of website design and development. There is a technology called Artificial Design Intelligence (ADI) that can automatically get to it. It uses artificial intelligence algorithms and creates a custom structure based on input provided by the user.
As technology moves into website design, so do trends. Nonetheless, it will undoubtedly remain here for some time to come. Several well-known ADI design tools have surged to fame in a very short period, including Adobe Sensei, Grid, Firedrop, and WiX ADI. The fact remains that these tools must still advance considerably before replacing the human mind.
In the case of complicated design tasks such as picture reduction to explicit sizes, AI cannot coordinate with the accuracy of a professional web developer. Nonetheless, ADI devices can serve as value-added technologies to ease your daily struggles.
2. Voice-based Communication Provides Fast and Dependable Searching
Voice search technology has been developed over the past three or four years as a futuristic technology. The program has produced results since last year and will continue doing so for the foreseeable future. Voice searches are used every day by about 65% of adults between 25 and 49, according to a recent study by PwC. Voice search is guaranteed to be used by 51% of clients to track down local businesses.
The findings indicate that voice search is on the rise, and organizations should begin embracing it as soon as possible. Voice search optimization has also become a website design trend, particularly for e-commerce sites where clients want to see the products as quickly as possible.
Artificial intelligence plays a crucial role here, ensuring clear and constant communication between the site and the client. In the case of Amazon.com, Alexa is used for voice search, and though the company has had the option to improve the client experience further, it has not done so.
Read More: How is AI changing Web Development?
3. AI-based UX Design for Customers
A website design has become increasingly important to clients in this era of digitalization because user experiences (UX) are of incredible significance. When AI is introduced in this situation, it can act like a hero and it can provide information on how your client wishes their site to look. In conclusion, you will be successful if you create a site that is appropriate for your business.
Following an opening of the site, you can use AI to analyze the behavior of clients and test their visits based on heat maps. Based on this analysis, you can roll out the fundamental improvements to your site and increase your brand’s recognition.
4. With Keen Chatbots, You can Customize the User Experience
Any website design must consider user experience since it is the main channel of communication between the client and the site. This is where AI-based chatbots can acquire human insight and offer an individual experience to all users, thus expanding the chances of progress. Consumer satisfaction and trust are increased as a result.
57 percent of B2B companies use chatbots on their sites, and 42 percent of B2C companies do, a study indicates. Sixty-seven percent of shoppers recently interacted with chatbots for use by consumers. In the same way, chatbots are expected to save eight billion dollars by 2022. Hence, web development companies must invest in chatbots powered by artificial intelligence.
For instance, HDFC Bank uses Chatbot Eva for customer support. It analyzes different inquiries daily to handle more than 50K semantic inquiries.
It handles over 20K conversations from its global client base and answers 5 million inquiries with an accuracy rate of 85%. Moreover, it can also be accessed through Google Assistant, and the client needs to say, “Alright, talk to Google, HDFC Bank.”